If your TV provider isn’t participating in single sign-in, which a lot of TV providers currently don’t, you’ll get the following prompt.Here, you’ll be able to see all the supported TV Providers in your country.Now, choose the country you’re residing in to get to the next step.In the settings menu, keep scrolling down and you’ll find “TV Provider” right below Game Center.Head over to “Settings” from the home screen of your iPhone or iPad.How to Connect Your TV Provider to iPhone & iPad For example, some TV providers offer an HBO Max subscription, or ESPN, or similar, and by linking your provider, you’d have instant access to all content and you don’t have to sign in to the service like HBO Max manually. It basically allows you to log in to your local TV provider, and access additional services that you’re paying for without having to sign in separately from a different app. The ability to link a TV Provider has been around a while for the USA, and with modern iOS versions it’s available for many other countries too.